Reconnect

01

About

Reconnect Energy

India’s Largest CleanTech Start-up providing Technology based solutions in following areas: – Predictive Analytics for Electric Utilities and Renewable Energy Producers. – Energy Transactions Management Services. – Environmental Markets (REC, RPO, ESCERTs, iRECs, TIGRs).

The Challenge

There has been a considerable increase in the renewable energy installed capacity since 2015. Currently, the Reconnect Enerygy installed capacity in India is 78 GW. Generation of renewable sources has been unstable & infirm due to its natural characteristics resulting in irregular load on the electricity grid. In the past five years the price of renewable energy has decreased drastically, from 5.05 Rs/kWh in 2014 to 2.44 Rs/kWh in 2017 for solar.

The main design challenge was to have a visually heavy app that a user could relate to. To tackle these challenges, we decided to make the website really light by keeping design assets to the minimum.

We have leveraged our learnings and research insights into designing this website and making it extremely usable.

Project Goals

In order to provide the best possible experience to the user, it was important that Lollypop team had a clear understanding of the current user groups and potential target audience the app was going to serve. We began with research, we had multiple sessions with the Reconnect team and the key decision makers to gain a better understanding on predictive analytics and marketplace the vision of the company and goals of the website we were to design. Second, we conducted Ethnographic Research, such as user interviews and observational research techniques with reconnect energy.

The research helps us gain insight on becoming global technology leader, predictive analytics and market place that help them in decision making. We also understood the rapid rise of renewable enrgy capacity, infirm source of generation, Fast Declining Renewable Energy prices in which the reconnect energy operate.

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User Flow

Architecture

03

Wireframe

About

Design

At every point, we have ensured that design does not dictate the content and hence, the visual elements are also scrutinized and thought through at each stage. Every design asset used is clear and concise, such as usage of flat colours or arrows instead of dots etc. The target audience had a greater inclination towards visuals, but using pictures was not an option as that would make the webiste heavy. Hence, we custom designed the life like illustrations for increased familiarity with the content. Open Sans was our go-to font for two reasons; first, it supports multiple languages being a Google font it was light and would load the fastest. For colours, we stuck to the brand color, green, and played around with ample white spaces.