TiffinBox
Project Duration
1 month 14 days
Project Overview
TiffinBox is an online tiffin service establishment that caters to people who are job seekers, students, working professionals, or people who are away from their families. This aims to fulfill the craving for “Ghar ka khana” (Home cooked meal). TiffinBox operates in metropolitan cities and has a presence. Its aim is to provide good quality and healthy food at affordable prices. The meals provided by TiffinBox are customizable and freshly prepared and delivered to your doorstep in 30 minutes or less.
My Role
UX Designer
Tool
The Problem
The absence of an application dedicated to providing home-cooked, hygienic food presents a significant gap in the current food delivery market. In an age where convenience and health consciousness are paramount, many consumers seek alternatives to traditional restaurant offerings. The lack of such an app not only limits options for individuals who prefer homemade meals but also affects those who prioritize hygiene in their food choices.
In conclusion, the need for an application that connects consumers with home-cooked, hygienic food is evident. Such a platform would not only meet the growing demand for healthier meal options but also support local cooks and contribute to community building. Addressing this gap could lead to a more diverse and health-conscious food ecosystem.
The Goal
Creating an app to order the desired home-cooked meal is an innovative approach that addresses the growing demand for convenient and personalized dining experiences. As more individuals seek to enjoy the flavors of home-cooked meals without the time and effort required to prepare them, this application can serve as a bridge between consumers and skilled home chefs.
Creating an app for ordering desired home-cooked meals presents a unique opportunity to revolutionize the way people experience dining. By connecting consumers with talented home chefs, this application not only meets the demand for convenience but also celebrates the art of home cooking, ultimately enriching the culinary landscape.
User Research
I conducted a poll to assess how frequently individuals purchase food online each week and to understand the significance of home-cooked meals for those who opt for online food ordering.
The results of the poll revealed that a considerable number of respondents are either living alone or lack sufficient time to prepare meals at home due to their work commitments. This demographic is actively seeking options for obtaining home-cooked, hygienic meals that cater to their needs.
Overall, the findings highlight a growing demand for convenient meal solutions that maintain the quality and health standards associated with home cooking.
User Personas
Alicia Ray
Age: 35
Family: Married, 2 Kids
Location: Kerala, India
Education: MBA
Occupation: Project Manager
Bio
Alicia is a technical project manager, working in a multinational company. Her job requires her to often travel out of the station. It is hard for her to maintain a balance between her family and her career. She is constantly worried about her kids, who are in the age group of 10 to 15 years. She is always stressed about proper nutrition for her kids and healthy food options for her husband since she does not have time to cook.
Goals
- Quick and timely delivery
- Cater to all age groups hassle-free
- Affordable and budget-friendly customizable options
Frustrations
- Healthy food options that are easily available for my family
- I can’t find time to cook due to long working hours
- It’s difficult to make sure that my kids are getting required nutrition
Motivations
- Home Cooked Food
- Hygiene
- Food Options
- Home Delivery
Preferred Medium
Mobile
Aditya Sharma
Age: 26
Family: Single, Lives alone
Location: Lucknow, India
Education: B.A. Multimedia
Occupation: Freelance Video Content Creator
Bio
Aditya Sharma is a student living away from his family. He also works as a freelance video content creator. He has no interest in cooking and does not know how to cook. He is also short of food options due to his history of food allergies which does not allow him to eat food from anywhere. His family is extremely stressed about his daily meals due to fewer or no healthy food options available around him. He does not have any means to cook his own food due to his tight schedule between his college and freelance projects.
Goals
- Customer preference should be a top priority
- Options available in times of money crunch
- Quick delivery and healthy options and proper hygiene
Frustrations
- Not wanting to be homesick every time I think about food
- I don’t have an interest in cooking and option to cook my own food
- I have food allergies due to which I can’t find food options that are safe
Motivations
- Ease
- Efficiency
- Speed
- Comfort
- Decision Making
Preferred Medium
Mobile
User Journey
Action
Deciding Food
Browse Menu
Place Order
Complete Order
Receive Order
Tasks Lists
- Figuring out the craving
- Decide on veg or non-veg preference
- Checkout the menu
- Decide on veg or non-veg preference
- Locate the phone number to order
- Place the order
- Confirm order
- Make the payment
- Inspect received food items
- Eat food
Feeling Adjective
Overwhelmed with the craving
Excited to explore food options
Confused due to so many items
Unsure if the order will be same as expected or not
Unhappy with the time it’s showing to deliver the order
Excited the try the received food
Improvement Opportunities
Creating an app can really help to explore food options
Food rating can help in deciding
Add images
Provide good filtration in app
Simple checkout
Show order status
Add giving a rating to the TiffinBox and delivery guy
Wireframes
An app that allows users to order and track food that is home-cooked, high in nutritional value, and hassle-free.
Prototype
To gain a sense of how each screen would look like medium-fidelity wireframes were made.
Usability Study
Participant's Name: Alicia Ray
Task
Click Path
Observations
Quotes
Task Completion
Write the task number and directions here.
Record what path the participant took to complete the task.
Note down behaviors, opinions, and attitudes along with any errors, issues, or areas of confusion.
Note any significant quotes (positive and negative).
Choose if the task was:
- easy to complete
- completed but with difficulty
- not completed
Prompt 1: If I said “Let’s sort down to high rated food options,” what do you think you might use this feature for?
N/A
- Participant didn’t find the filter option easily
- Participant felt too overwhelmed by the number of options
“I don’t really know if I see how helpful this would be.”
“There were so many food options I’m not sure how this would make it easily to select food.”
N/A
Prompt 2: Let’s open Filter in the app. Now try to select a filter called “nearest.” How would you go about doing that?
Open app > click on the search box > New browser tab > type the food > click on the sort option below the seach box > select the filter
- Participant didn’t know where to find the filter
- Participant expressed frustration at not being able to find filters
- Participant went through many steps to accomplish their goal
- Participant said they understood the value of the feature once they were able to find it
“Ugh, this is honestly super confusing, I don’t even know where this would be.”
“It’s confusing to me why this app has this feature, and then hides it.”
“Now that I’m able to find this feature, I can see how you might use sorts. Maybe they should rename it ‘Filters’.”
2
Prompt 3: Let’s say you now wanted to change the filter to veg. How would you do that?
Open app > click on search box > search the food > click on veg below the search box
- Participant didn’t know from where to find only veg options
- Participant used trial and error to select veg filter
- Once the participant was in veg options it was clear how to change the change the filters
“This is confusing because I just clicked on the filter, but it shows very limited options.
“This was just pretty challenging altogether.
2
Prompt 4: Finally, try to select best sellet “Filter.”
Open app > click on search box > search the food > click on best seller below search box
- Participant didn’t know where to begin looking for a best seller
- Participant tried navigating to best-seller filler because it worked previously
- Participant became frustrated and gave up when the best seller filter didn’t bring them where they wanted and no other solution was apparent
- Participant did not complete task until after the study was over
“This is confusing, I don’t see anything here about sub-filters.”
“I eventually figured it out… but I don’t really understand why you’d use a subfilter or what you’d really want it for.”
“I also don’t know if filter and sort mean the same thing.”
3
Prompt 5: How do you think you’d improve navigation to filters?
N/A
Participant is frustrated that labels don’t feel more inuitive to use
“I think creating applying filter should be front and center.”
“Changing the filter would be a lot better if you could just click on the actual filter next to the search box.”
“I don’t understand why TiffinBox hides the filter feature. I mean, it’s pretty much buried under search.
N/A
Additional Notes: Everything else in the app was very clear except the filter feature.
