Visual Showcase
Project Duration
3 Months
Project Overview
The issue was that clients were not aware that what they can achieve in Cvent and how they can make there websites visually apealing with all the product limitations so I came up with this idea that we should create a Visual Showcase and we can create some beautifull templates to add in Visual Showcase so clients will be able to just pick the template and that template can be used with client’s branding.
My Role
Solo UX/UI Designer
The Problem
The introduction of the new Cvent Flex tool has brought about a range of possibilities for event management; however, it has also generated considerable confusion regarding its capabilities and limitations. Users often find themselves grappling with questions about what can and cannot be achieved with this tool.
One of the primary concerns is the lack of clarity surrounding the functionalities offered by Cvent Flex. While the tool promises enhanced flexibility and customization options, many users are unsure of how to effectively leverage these features to meet their specific needs. This ambiguity can lead to frustration and inefficiencies, ultimately hindering the overall event planning process.
The Goal
The goal is to provide a solution by creating a visual showcase that illustrates the myriad possibilities available to clients through Cvent website templates.
Cvent offers a diverse range of templates designed to cater to various event needs. These templates not only enhance the aesthetic appeal of event websites but also streamline the user experience. By utilizing these pre-designed options, clients can effectively communicate their event details while maintaining a professional online presence.
Moreover, the visual showcase serves as a powerful tool for clients to envision the potential of their event websites. It highlights the customizable features of Cvent templates, allowing clients to tailor their sites to reflect their brand identity and event theme. This flexibility ensures that each website is unique and resonates with the target audience.
Design Process
The process is below explained with all the critical steps.
User Personas
In the initial stage of creating the showcase, we paid special attention to creating user parsonas. Since our templates are user-oriented, we used the Customer Feedbacks.
Brandon Beall
Age: 38
Occupation: Director
Bio
Brandon is our internal client we took his feedback as his team assist the clients on Cvent Products and his inputs really helped in acheiving the required output.
Goals
- Showcase should include all the Cvent Products, which should be visible as top navitaion on all the pages.
- Templates should be visible as templates to help customer selecting the right template quickly.
- Create best looking website templates with product limitations.
Frustrations
- Clients are not aware that Cvent is not only a good registration tool but they can also create Visually apealing websites in Cvent.
- Unawareness of how Cvent products looks like.
- Everytime had to create 3 - 4 mockups with limited limited information that client has provided.
Motivations
- Ease
- Efficiency
- Speed
- Comfort
- Decision Making
Calvin Liu
Age: 35
Occupation: Manager
Bio
Calvin is from Cvent’s high dollar value client, Macquarie. He use to come with different requirements based on their Annual Events.
Goals
- Giving him the idea on the possibilities in Cvent Products and what best can he achieve.
- Saving his time showing him the templates which are aligning with his requirement instead of taking is requirement first than creating a mockup accordint to that.
- Making him interested to get on board for more Cvent products if he dicides to explore more Visual Showcase.
Frustrations
- Not able to get complete understanding of the content he should provide or functionallity he can go for his website.
- No idea about how other products of Cvent looks like.
- Product Limitations and not aware of substitute options.
Motivations
- Ease
- Efficiency
- Speed
- Comfort
- Decision Making
Screen Preview
