I don't think of those as separate jobs. A brand identity, a product interface, a 60-second film, an annual report: they're different surfaces of the same underlying system. My whole career has been about learning to design that system, not just its surfaces.

I spent eight years at Cvent building enterprise visual systems that had to hold together across 25+ global markets, thousands of assets, and dozens of hands touching the work after mine. That's where I learned that good visual design isn't decoration. It's architecture. If the system is right, the five-hundredth asset looks as intentional as the first.

Then almost four years at Macquarie, leading creative in one of the most governed brand environments there is: financial services. I directed everything from sustainability reports to internal learning platforms to motion content, and learned how to keep creative work sharp inside heavy constraints, and how to defend a design decision in a room full of stakeholders who measure everything.

Along the way I moved into product design, not as a career change but as a natural extension. Systems thinking is systems thinking, whether the touchpoint is a billboard or a button. My product case studies and my brand work come from the same brain.

What I'm good at: building visual systems that scale without falling apart, directing work across many touchpoints so it feels like one voice, motion and video storytelling, and translating messy business problems into design decisions that can be explained and defended.

Right now: I'm open to full-time roles in art direction, creative direction, visual design, and product design, and I take on freelance work in creative direction, brand systems, motion graphics, and video. If you have a problem that spans more than one surface, I'm probably a good fit.