Selected Work

How showing clients what was possible drove a 20% lift in sales conversations at Cvent.

A design-led initiative that closed the gap between client expectations and platform reality. Making a complex product's potential visible before a single sales conversation began.

B2B SaaS

Sales Enablement

Design Leadership

How showing clients what was possible drove a 20% lift in sales conversations at Cvent.

A design-led initiative that closed the gap between client expectations and platform reality. Making a complex product's potential visible before a single sales conversation began.

B2B SaaS

Sales Enablement

Design Leadership

AI tools can generate images. They still can't understand what a designer actually needs.

A self-initiated concept exploring why prompt engineering has become an accidental barrier between professional designers and AI generation tools. And what a better interaction model looks like.

AI Tools

Designer Workflow

Concept Project

AI tools can generate images. They still can't understand what a designer actually needs.

A self-initiated concept exploring why prompt engineering has become an accidental barrier between professional designers and AI generation tools. And what a better interaction model looks like.

AI Tools

Designer Workflow

Concept Project

How a design memory layer stopped creative teams from losing the thinking behind their work.

Lore captures the brief that starts the work, the conversation that shapes it, and the thinking that explains it. So nothing disappears between projects, handoffs, or team changes.

Creative Workflow

Design Systems

Team Collaboration

How a design memory layer stopped creative teams from losing the thinking behind their work.

Lore captures the brief that starts the work, the conversation that shapes it, and the thinking that explains it. So nothing disappears between projects, handoffs, or team changes.

Creative Workflow

Design Systems

Team Collaboration