Objective
To create a cohesive and elegant visual identity for Kaarawan-e-Ghalib, an NGO committed to celebrating Urdu art, poetry, and culture. The goal was to develop a brand that honors the legacy of Mirza Ghalib while appealing to contemporary audiences and bridging linguistic and cultural communities.
Design Approach
Logo
A bilingual design seamlessly merging Urdu and English alphabets, symbolizing cultural harmony and inclusivity. The forms draw inspiration from calligraphic curves and traditional scripts, paying tribute to Ghalib’s literary legacy.
Color Palette
A sophisticated palette of charcoal black (#222222) and rich gold (#D4AF37) was chosen to evoke elegance, luxury, and artistic depth. Warm ivory tones (#FDFCF9) provide balance and lightness.
Typography
Graphic Motifs
Applications
The visual identity was applied across various touchpoints:
Letterhead
Ivory background with the logo in the top left, gold accents along the footer, and clean modern typography for correspondence.Business Card
Front side featuring a bold black background with the bilingual logo in gold and white. The reverse uses ivory white for personal details, accented with gold icons and subtle patterns.Envelope
Minimalist ivory exterior, with a gold interior flap and delicate Urdu calligraphy pattern on the back flap, adding cultural richness while maintaining modern simplicity.Event Poster
A3 layout with a dramatic black background and faded Urdu poetry as a visual texture. Prominent gold typography highlights event details alongside imagery of art exhibitions or poetry recitals.Social Media Template
Black canvas with subtle calligraphic overlays, gold framing, and flexible space for event photography or artwork, ensuring consistent and visually striking digital communication.Website Hero Section
Elegant black background with faded Urdu couplets, a left-aligned gold headline in English, and Urdu translation below. A high-quality image of Ghalib’s haveli or an art event completes the visual narrative, accompanied by a gold gradient call-to-action button.
Outcome
The visual identity for Kaarawan-e-Ghalib strikes a balance between tradition and modernity, reflecting the NGO’s mission to revive and promote Urdu arts and culture. The bilingual logo and design system foster inclusivity, connecting diverse audiences while honoring Mirza Ghalib’s timeless influence. This cohesive brand presence enhances the NGO’s visibility and helps engage communities through both physical and digital platforms.
