Cvent Visual Showcase

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Problem Statement

“We didn’t even know Cvent could look like that.”

Despite having a powerful website builder, Cvent faced a critical challenge:

Limited Vision

Clients didn't realize what was possible with Cvent's website builder capabilities.

Unnecessary Costs

They settled for basic designs or spent extra budget on custom development.

Missed Opportunities

Projects took longer and clients lost confidence in the platform's potential.

This created frustration for clients and the Cvent teams supporting them.

Goal

Inspire clients

by showcasing high-quality, modern designs achievable in Cvent.

Reduce effort

for clients by providing pre-built, customizable templates.

Drive adoption

of Cvent’s website tools and reduce requests for custom development.

My Approach

Research & Discovery

Conducted user interviews and analyzed existing client projects to understand pain points and missed opportunities.

Client interviews
Competitive analysis
Platform audit

12 Interviews

Client insights

50+ Sites

Analysis

Key Insights

Documented

73%

unaware of possibilities

Need visual examples

Ideation & Prototyping

Created visual mockups and prototypes to demonstrate the art of the possible within Cvent's constraints.

Wireframing
Visual mockups
Interactive prototypes

Prototyping Process

Design Concepts

Templates

Iterations

User Testing

Tested concepts with real clients to validate assumptions and refine the visual showcase approach.

Usability testing
A/B testing
Feedback sessions

A/B Test Results

Concept A

60%

Concept A

60%

Concept B

80%

Concept B

80%

User Feedback

"Much clearer now!"

"Love the examples"

"Easy to understand"

Testing Outcomes

Participants

85%

Success Rate

4.2

Avg Rating

Implementation

Launched the visual showcase with comprehensive templates and guidelines for maximum impact.

Templates

Style Guide

Training

Launch Results

Templates

155+

Clients Trained

95%

Adoption Rate

Visual Transformation

See how we transformed basic Cvent layouts into stunning, professional websites that showcase the true potential of the platform's capabilities.

Before: Basic Cvent Template

Standard header layout
Minimal customization
Default color scheme
Basic typography

After: Visual Showcase Design

Modern responsive layout
Custom brand colors
Enhanced typography
Interactive elements

Impact & Results

The visual showcase transformed how clients perceived and utilized Cvent's capabilities, leading to measurable improvements across key metrics.

2-3x

Faster Launch

Clients launched sites 2-3x faster with ready-to-use templates

65%

Cost Reduction

Reduced custom development costs by leveraging platform capabilities

89%

Client Satisfaction

Boosted client confidence in the platform's visual potential

150%

Template Usage

Increased adoption of advanced design features and templates

Key Achievements

Client Empowerment

Clients gained confidence to create sophisticated designs independently

Platform Adoption

Increased utilization of advanced Cvent features and capabilities

Business Growth

Higher client retention and referrals due to improved outcomes

Client Empowerment

Clients gained confidence to create sophisticated designs independently

Platform Adoption

Increased utilization of advanced Cvent features and capabilities

Business Growth

Higher client retention and referrals due to improved outcomes

Lessons Learned

Key Insights

Visual demonstration is more powerful than verbal explanation when showcasing platform capabilities

Clients need concrete examples and templates to envision what's possible within constraints

Investing in visual showcases upfront saves time and builds confidence throughout the project

This project reinforced my belief that great UX design isn't just about solving problems— it's about revealing opportunities that clients didn't know existed.

Cvent Visual Showcase

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